Politicians Use Socialism to Guide Latinx Voters in Florida

However, Democrats have had more success playing on the trauma suffered by Puerto Ricans, more than one million of whom live in Florida. In central Florida, the Biden campaign ran a streak of television, radio and internet commercials that touched the hearts of those displaced by Hurricanes Irma and María, including “President Trump failed in Porto Rico ”, which was broadcast for the first time on September 20, 2019, the day of the second anniversary of Hurricane María’s passage over the archipelago. But these ads may also have triggered feelings of anxiety and post-traumatic stress in a community still reeling from the loss of lives, jobs, homes and property, as well as total abandonment. by the Trump administration of its own citizens. (A national institute on minority health and health disparities to study a survey of the impact of the hurricane on mental health found PTSD to be highest among climate refugees in central Florida, where many ads have been running.) Other ads from 2020, such as than “Arroz “ and “Billones de Promesas“criticized Trump and Republicans for” Hispandering “and made empty promises to a community of valuable voters with no intention of following through on those claims. The Biden campaign also capitalized on a specific Puerto Rican point of tension: inability of islanders to vote in the presidential election. In an advertising campaign, “Usa You VotoWhich aired in Florida and Puerto Rico, Puerto Ricans in the archipelago urge diasporic boricuas living in Florida to vote with them in mind.


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